MARKET SHARE INCREASED FROM 0.3% TO OVER 10% IN 2 YEARS

In a sea of gaming brands all offering the same games how do you stand out and win market share? 

MrQ have a no-nonsense attitude. They wanted to be honest about the fact that playing online casino games may not result in cash winnings. In fact they wanted to be clear you might actually lose. How refreshing!

MrQ were much more interested in focusing in on the entertainment experience they offer, the fun of playing. This gave us a great jumping off point for the creative strategy. In the end it was simple, just be honest and to the point. 'You win some, you lose some'. This proposition opened the doors to thinking about a multitude of things in life where sometimes you win and sometimes you lose - Like checkmate in a game of chess (win) to your grocery bags splitting (lose). To add a bit of fun for the viewer we took these to the extreme.

To bring these human experiences to life we created a character for the campaign called 'The Player'. He is not MrQ, but rather a person reflective of the consumer, who wins & loses at times in life. We developed and shot enough content for a year in a back-to- back three super day shoot, capturing 6 x 30" TVC , 2 x 10" Digital, a photo shoot and a wide array of additional material for social. 

Agency: Fall Off The Wall

Creative Director: Marlon Griffin

Producer: Charlotte Morgan

Senior Creative: Kieran Clark

VFX Lead: Mark Wingell

VFX Designer: Hieran Chauhan

Production Company: Armoury

Director: Simon Levene

DOP: Ian Murray

Executive Producer: Matt Hichens

Producer: James Mclaughlin

Editor: Mark Edinoff

Colourist: Luke Morrison

Sound Engineer: Martin Leitner